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Our stock footage platform specializes in video clips of Black people, cultures, and activities.
At Black Stock Footage, we're building the first stock video platform that specializes in Black representation. We've seen the problem and now, our platform will be one of the best solutions to increasing Black representation in digital media. But, we need your help to make this happen!
We're currently raising funds through our GoFundMe campaign to help launch our stock video platform that will showcase the numerous hues, activities, cultures, and phenotypes within different Black communities across the world.
With your help, we can empower the current and next generation of content creators with better access to stock footage that amplifies Black representation.
Black Stock Footage is a tech startup creating social impact through its melanin-focused stock footage platform to amplify Black representation in digital media.
Our Social Impact
We're empowering the current & next generation of video content creators with access to stock footage that amplifies Black representation.
The social challenge we are addressing is the lack of Black representation in the digital media industry, specifically with high-quality stock footage. Our solution combines modern technology and visual learning that creates opportunities for using the power of video to:
Dispel cultural biases of what Black representation looks like in terms of hue, phenotype, and experiences
Empower people with visual imagery that showcases Black representation in everyday activities, jobs, and experiences
Create better access and large scale visibility of Black representation in the digital media space
About Our Platform
Our tech platform features the dynamic range of melanin through cinematic, story-driven videos that showcase the authentic experiences of everyday Black people across different socioeconomic and cultural backgrounds.
Our content and stories are driven by two key features: authentic storytelling and melanin.
Key Platform Features:
Community-Driven Authentic Storytelling
Growing Library of Black Representation
Royalty-Free & Graded HD / 4K+ Footage
Every Clip is a Part of a Storyline
Affordable Subscription Plan
Read why industry demand for Black stock footage is stronger than ever
To Enter Diverse Markets Requires More Diverse Ads
"69% of Black consumers say they are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity [in advertising]... If you seek to enter diverse markets, your organization must become the market you seek."
Source: Google's Think With Google
"Diversity Impacts Brands' Bottom Lines"
"Most Americans (61%) find diversity in advertising important. In fact, 38% of consumers said they are more likely to trust brands that show more diversity in their ads... This means a brand’s bottom line can be impacted by its willingness or unwillingness to include diversity within its advertising campaigns."
Higher Ad Recall For Ads With More Representation
"Online campaigns with more diverse representation tend to have higher ad recall compared with campaigns featuring a single traditional representation. And in more than 90% of the simulations we ran, diverse representation was the winning strategy for ad recall lift."
Source: Facebook For Business
We're launching our first crowdfunding campaign to raise funds toward growing our stock footage platform that offers unlimited downloads of story-driven video clips of Black people, cultures, and phenotypes worldwide. We are providing video content creators with robust melanin-focused stock footage that makes Black representation easier to include in video projects!
Our goal is to be the first major player in the stock footage industry to create a platform solely focused on Black representation, catering our library of video clips to video content creators across multiple industries. Help us make this collective vision come true!